Bots and conversational UI have made huge strides in 2016. In 2017, this momentum will continue to grow. Read about the conversational UI trends that bot architects, designers, developers will follow in 2017.
Conversational UI Trends that Bot Industry will Follow in 2017
Build Lasting Relationships with Customers through bots
Conversational marketing is better than digital marketing. Brands will realize this truth in 2017.
Brands will realize that tracking users through cookies, search and social data is less effective. Obtaining user profile information is a better way of conversion than email marketing, marketing automation, etc.
Humanizing Bots through Conversational UI
Conversational UI will help make bots that are more helpful, more intuitive, and most of all, more human.
If bots can interact with users like we humans do with each other, we are at the start of a new dawn.
Help us Learn Better
Today we use bots to help us accomplish certain tasks or get information to our query.
However, bots can be a boon for education. Conversational UI can help design bots that will help understand our learning gaps and fill them with relevant and personalized information. We will see more and more instances of bots helping us develop and grow as humans.
With more and more bots being designed and developed, there will be an explosion of unique content and experiences from bots.
This will lead to some breakout bots and some people will be famous primarily for the ones they designed.
Rise of Money Bots
In the software design and development life cycle, we have a set of workflows and jobs that are similar.
Similarly for bots too we will have a set of core workflows and jobs that can be improved. Bot designers who identify these and design accordingly will grow rich and their bots will be called money bots.
Chatbots Chatting with Chatbots
Conversational UI will lead to smarter and more intelligent chat bots. These bots coupled with AI and machine learning implementation will help achieve specialized tasks like online shopping, customer support and advice and consultation.
Along with these chatbot interoperability will lead to generalist chatbots like Siri or Alexa connecting to specialized enterprise chatbots to accomplish specific tasks. Functions traditionally performed by search engines will be increasingly performed by chatbots.
Wider Acceptance of Conversational UI, Bots and Increased Bot Integration with Enterprise Ecosystem
In 2017, we will notice increased adoption of conversational UI and bots.
Bots can be monetized by integrating them with CRM systems, warehouse management systems and order tracking. This will lead more and more customers using bots for ecommerce activities.
Fortune 1000s are already exploring how bots can be used. This will lead to integration ecosystem maturing into more robust solutions.
Better Understanding of when to Use Chatbots and when to use Machine Learning Algorithms
Expect brands to develop better understanding of when to use scripted chatbots and when to use machine learning algorithms.
Customer service functions in particular will be significantly transformed with the latest advances in deep learning and artificial intelligence. Human and machine intelligence will be combined in a seamless way to make great experiences for customers.
Enhanced Efficiency, Security and Options for Monetization
Conversational UI will continue to help the bot landscape expand in three areas – monetization, security, and overall growth in capabilities.
A marketplace will enable discovery and in-app transactions which will lead to better security standards. This would be a significant development for industries that are very particular about privacy – like banking or insurance or healthcare.
With more and more players in the bots space, the scope of improvement is higher and faster.
Expect messaging services to experiment with monetization.
Narrowing Bot Objectives and Use Cases
In the year 2016, we saw conversational UI being put through a lot of experimentation by users as well as by brands.
A lot of learnings have emerged from these experiments.
In year 2017, bots will be built with specific objectives in mind to solve certain use cases. The job of the bots would be narrowed.
Aritificial Intelligence integration with conversational UI will emerge as a trend – but might require a couple of more years to be mainstreamed.
Nevertheless, brands will have a clear idea of what the bot should do and how conversational UI design can be used to achieve the objective.
We will see Alexa voice experiences grow substantially in usage, reach, and complexity. A lot of amazing things are being built for the Alexa platform.
Transformation of Enterprise Software Industry
Graphical user interface transformed the enterprise software industry in 1980s, the web in 1990s and mobile apps recently.
2017 will be the year when conversational UI will begin transforming the $620 billion enterprise software industry.
In the first four months of 2017 we have already seen the launch of Slack Enterprise Grid, Microsoft Teams, Google Hangouts Chat, and Workplace by Facebook.
Bots will reign the enterprise messaging space.
Conversational UI Trends will Enable Bots to Help Customers Take Action
Today bots reply to your query. If you require any information you ask a question and get a response from the bot. This means we are basically interacting with reactive bots.
However conversational UI trends in 2017 will include the emergence of predictive bots. Bots will predict what is important to the customers and help them take action.
Last Words on Conversational UI Trends
Conversational UI will move from experimentation phase to implementation phase as large scale adaptation is undertaken by more and more companies and brands.
As more and more users start chatting with bots on a daily basis, interesting insights will come up and best practices will be redefined. Standards will be put in place to make chat bots more efficient and more user-friendly.
Expect 2017 to be a watershed moment for conversational UI and bots.